Real-world strategies, tools, and case studies for growing your stone, construction, or home services business.
Our Marketing and Sales section is built for professionals who want to sell smarter — whether you’re a countertop fabricator, a slab supplier, a remodeling contractor, or a service provider in the home improvement space.
Here, we break down how companies in the stone and construction industries are building strong brands, generating leads, managing reputation, and closing more deals. From mastering Google Ads and Instagram campaigns to handling negative reviews and calculating real return on marketing investment — this is where strategy meets execution.
You’ll find case studies from industry players, deep dives into digital tools, and insights into what actually works — and what doesn’t. We cover everything from SEO and website structure to using marketplaces, email funnels, and partnership programs effectively.
Our contributors include experienced marketers, PR professionals, digital strategists, and B2B sales experts who work directly with brands in the construction, design, engineering, and materials sectors. And if you’re one of them — we invite you to contribute.
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How to attract more clients to your business through Instagram, Pinterest, and Facebook. Featuring real experience and professional tips to help you grow.
We discuss why quartzite became the main trend at StonExpo 2025: from stain resistance to eco-friendliness.
We share how to increase countertop sales without extra spending. Discover why being friendly and engaged with clients makes all the difference.
Choosing a contractor to fabricate and install countertops is no easy task. Some promise “the best prices,” others advertise “perfect service,” but in reality, homeowners often face missed deadlines, low-quality materials, and the need to redo countertops with a completely different contractor.
More and more often, contractors and owners of natural stone fabrication shops are saying the same thing: “There’s no one to work.” Not because there are no orders—orders are still coming in, and for many, they’re even increasing. The problem lies elsewhere.
A market research insight from the National Ranking Countertops Contractors
More and more often, contractors and owners of natural stone fabrication shops are saying the same thing: “There’s no one to work.” Not because there are no orders—orders are still coming in, and for many, they’re even increasing. The problem lies elsewhere.
Choosing a contractor to fabricate and install countertops is no easy task. Some promise “the best prices,” others advertise “perfect service,” but in reality, homeowners often face missed deadlines, low-quality materials, and the need to redo countertops with a completely different contractor.
We discuss why quartzite became the main trend at StonExpo 2025: from stain resistance to eco-friendliness.
How to attract more clients to your business through Instagram, Pinterest, and Facebook. Featuring real experience and professional tips to help you grow.
We share how to increase countertop sales without extra spending. Discover why being friendly and engaged with clients makes all the difference.
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