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Marketing and Sales

Real-world strategies, tools, and case studies for growing your stone, construction, or home services business.

Our Marketing and Sales section is built for professionals who want to sell smarter — whether you’re a countertop fabricator, a slab supplier, a remodeling contractor, or a service provider in the home improvement space.

Here, we break down how companies in the stone and construction industries are building strong brands, generating leads, managing reputation, and closing more deals. From mastering Google Ads and Instagram campaigns to handling negative reviews and calculating real return on marketing investment — this is where strategy meets execution.

You’ll find case studies from industry players, deep dives into digital tools, and insights into what actually works — and what doesn’t. We cover everything from SEO and website structure to using marketplaces, email funnels, and partnership programs effectively.

Our contributors include experienced marketers, PR professionals, digital strategists, and B2B sales experts who work directly with brands in the construction, design, engineering, and materials sectors. And if you’re one of them — we invite you to contribute.

Submit your topic via our “Become a Contributor” form. We publish value-packed articles for free and offer fair rates for promotional content.

Subscribe to The Stone Magazine and get fresh, actionable marketing insights delivered weekly. Stay sharp, grow your business, and stand out in a competitive market.

Best Articles of this Topic

Thumbnail image for 'StonExpo: 2025 Trend – Quartzite Countertops: Key Takeaways from the Exhibition'
Industry News and Events

StonExpo: 2025 Trend – Quartzite Countertops: Key Takeaways from the Exhibition

We discuss why quartzite became the main trend at StonExpo 2025: from stain resistance to eco-friendliness.

Avatar of Max Kuchman
Max Kuchman
13
Thumbnail image for 'How to Increase Countertop Sales Without Additional Costs: The Role of Friendliness and Engagement in Client Communication'
Analytics and Industry Trends

How to Increase Countertop Sales Without Additional Costs: The Role of Friendliness and Engagement in Client Communication

We share how to increase countertop sales without extra spending. Discover why being friendly and engaged with clients makes all the difference.

Avatar of Max Kuchman
Max Kuchman
11
Thumbnail image for 'Why Your Stone Countertop Business Won’t Thrive Without Social Media in 2025 Get More Clients with Pinterest, Instagram, and Facebook'
Practice and Contractor Experience From the Inside: Countertops Contractors & The Stone Magazine

Why Your Stone Countertop Business Won’t Thrive Without Social Media in 2025 Get More Clients with Pinterest, Instagram, and Facebook

How to attract more clients to your business through Instagram, Pinterest, and Facebook. Featuring real experience and professional tips to help you grow.

Avatar of Max Kuchman
Max Kuchman
11

Our Magazine Authors

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Photo of Dmitiy Fedotov

Dmitiy Fedotov

Developer

Photo of Max Kuchman

Max Kuchman

Founder, CMO, U.S.

Photo of Dave Milligan

Dave Milligan

Editor

Photo of Dean Collins

Dean Collins

Editor

Photo of Debra Morgan

Debra Morgan

Photo of Mary Jones

Mary Jones

Editor

Photo of Dan Williams

Dan Williams

Editor

Marketing and Sales For Professionals
Thumbnail image for 'StonExpo: 2025 Trend – Quartzite Countertops: Key Takeaways from the Exhibition'
Industry News and Events

StonExpo: 2025 Trend – Quartzite Countertops: Key Takeaways from the Exhibition

We discuss why quartzite became the main trend at StonExpo 2025: from stain resistance to eco-friendliness.

Avatar of Max Kuchman
Max Kuchman
13
Thumbnail image for 'Why Your Stone Countertop Business Won’t Thrive Without Social Media in 2025 Get More Clients with Pinterest, Instagram, and Facebook'
Practice and Contractor Experience From the Inside: Countertops Contractors & The Stone Magazine

Why Your Stone Countertop Business Won’t Thrive Without Social Media in 2025 Get More Clients with Pinterest, Instagram, and Facebook

How to attract more clients to your business through Instagram, Pinterest, and Facebook. Featuring real experience and professional tips to help you grow.

Avatar of Max Kuchman
Max Kuchman
11
Thumbnail image for 'How to Increase Countertop Sales Without Additional Costs: The Role of Friendliness and Engagement in Client Communication'
Analytics and Industry Trends

How to Increase Countertop Sales Without Additional Costs: The Role of Friendliness and Engagement in Client Communication

We share how to increase countertop sales without extra spending. Discover why being friendly and engaged with clients makes all the difference.

Avatar of Max Kuchman
Max Kuchman
11
Portrait of Max Kuchman

Max Kuchman

Chief Author of Countertops Contractors

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From the Inside: Countertops Contractors & The Stone Magazine
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Chief Author of Countertops Contractors

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