09 04 2024 09:53
reading time: 5 min
At Countertops Contractors, each week represents a significant milestone in our journey to revolutionize the U.S. stone countertop industry. This past week was no exception — the entire team came together to push the project forward. We are excited to share our progress with you as we continue developing a platform that brings value to both customers and contractors alike.
Here’s a breakdown of the key advancements we made over the past week.
Our development team has been hard at work enhancing the platform's functionality. This week, we successfully completed the user interface for our rating system, which provides objective and accurate evaluations of contractors. Now, users can easily navigate through comprehensive, data-backed assessments to make informed decisions.
The team also conducted a full device test, resolving any bugs, including those found in Safari, ensuring a seamless experience for all users. Additionally, we made strides in integrating a robust CRM system, which will allow us to efficiently handle and manage data from thousands of contractors.
A major highlight this week was the completion of a new contractor profile card prototype, designed to simplify the user experience. Our design team worked tirelessly to ensure the card not only looks appealing but also provides all necessary information in a clear and accessible way. This prototype is expected to significantly improve how users interact with contractor profiles, offering a more intuitive and satisfying journey.
We’ve also paid special attention to making the design SEO-friendly while maintaining user-focused functionality.
New concept for the company rating page and contractor profile: an enhanced design for easier selection of the top countertop contractors
This week, we also revamped our social media approach. We transitioned our social media management in-house, with our specialist, Vicky, taking charge. The results have been fantastic. Each post now showcases real projects completed by our top contractors, and users are able to click through to those contractor profiles for more details or to submit a request.
Our Pinterest has already undergone a transformation, and Vicky is currently fine-tuning our presence on Instagram and Facebook to better showcase the high-quality work of contractors featured on our platform.
In SEO, we’ve made considerable progress. Our new SEO specialist conducted a thorough audit of the site and identified key areas for improvement. These issues are already being addressed by our development team.
We are on track to break into the Top 10 search results for cities across the U.S., and we’ve already reached Top 20 rankings in many locations. These improvements are helping both customers and contractors alike — customers find trusted contractors more easily, while contractors benefit from increased visibility and client engagement.
This week, we focused on quality control. Anna, one of our analysts, has been busy verifying data collected by our Secret Shopper program. By cross-referencing call recordings, checking pricing details, and making necessary corrections, we’re able to ensure the accuracy of our contractor evaluations.
This effort underscores our commitment to providing transparent, trustworthy rankings that users can rely on.
While it’s been a week of successes, we did encounter a challenge. One of the contractors in our database received a negative customer review. Although unexpected, this prompted us to start developing a comprehensive strategy for addressing similar situations. Our goal is to help contractors improve their services while maintaining the integrity of our platform.
In conclusion, this past week has been filled with achievements, learnings, and a few challenges. We are committed to continuously improving the Countertops Contractors platform, bringing value to both homeowners and businesses. Every new week brings us closer to our mission of transforming the industry, helping people make informed decisions, and enabling contractors to grow.
Stay tuned for more updates as we continue this exciting journey.
The Countertops Contractors Team
