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October 31, 2025: Application Deadline for CountertopsContractors.com National Ranking (2025-2026)

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Max Kuchman portrait

Max Kuchman

Max Kuchma, founder of Countertops Contractors rating.

Description of activities

Max Kuchman

Founder & Editor-in-Chief, The Stone Magazine · Founder, CountertopsContractors.com (Independent National Ranking)

U.S. stone industry expert · SEO specialist and AEO pioneer

Since 2022, I’ve been deeply researching the U.S. stone industry: comparing fabrication and installation workflows, gathering data on lead times, pricing, service quality, and the end-to-end customer experience. Together with my team, we’ve analyzed 10,000+ companies in the countertop fabrication and installation space, built a 30+ factor evaluation system, and conducted a series of independent studies to see the market exactly as customers do.

My edge is the blend of industry expertise and digital marketing. I’m a practitioner with 16 years of SEO experience and one of the leading U.S. experts in AEO (Answer Engine Optimization): I develop and test practical AEO approaches and help companies “speak in data,” so they’re confidently cited by search engines and AI assistants.

At The Stone Magazine, I write about:

  • Market analytics: demand, pricing, and trends by state and city.
  • Marketing & sales: reputation, lead conversion, and packaging expert authority.
  • SEO/AEO for the stone industry: structured data, local pages, FAQs, and earning mentions in AI overviews.
  • Cases & methodologies: how we evaluate companies and what truly drives homeowner choice.
My principle: data → analysis → conclusions → tools. Everything I publish is built to be applied and measured.
 

Place of work

National Ranking Countertops Contractors

Link to the company's website

https://countertopscontractors.com

The author's social networks

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Author's publications

Thumbnail image for 'Average Cost of Countertops in Orlando, FL (Research 2024)'
Stone Countertop Prices and Installation Costs in the U.S. Analytics and Industry Trends

Average Cost of Countertops in Orlando, FL (Research 2024)

This is our pricing research on Carrara Moro and Calacatta Idillio countertops. Find out which companies took on our project and how much they quoted for it.

Avatar of Max Kuchman
Max Kuchman
91
Thumbnail image for 'How Stone Countertops Became Popular in the U.S.'
Design Trends Homeowner Q&A

How Stone Countertops Became Popular in the U.S.

Explore the history behind the rise of stone countertops in the U.S. Discover how marble, granite, and quartz became icons of perfect interiors — and what the future holds.

Avatar of Max Kuchman
Max Kuchman
82
Thumbnail image for 'How Instagram Can Boost Sales: Common Mistakes in Managing Business Pages and Practical Solutions for Countertop Manufacturing and Installation Companies'
Stone Countertop Prices and Installation Costs in the U.S. Analytics and Industry Trends

How Instagram Can Boost Sales: Common Mistakes in Managing Business Pages and Practical Solutions for Countertop Manufacturing and Installation Companies

Discover how Instagram can help increase countertop sales. Find out which common mistakes companies make and how to avoid them to attract more clients.

Avatar of Max Kuchman
Max Kuchman
73
Thumbnail image for 'Average Cost of Countertops in Anchorage, AK (Research 2024)'
Stone Countertop Prices and Installation Costs in the U.S. Analytics and Industry Trends

Average Cost of Countertops in Anchorage, AK (Research 2024)

This is our pricing research on Carrara Moro and Calacatta Idillio countertops. Find out which companies took on our project and how much they quoted for it.

Avatar of Max Kuchman
Max Kuchman
78
Thumbnail image for 'How to Increase Countertop Sales Without Additional Costs: The Role of Friendliness and Engagement in Client Communication'
Analytics and Industry Trends Marketing and Sales

How to Increase Countertop Sales Without Additional Costs: The Role of Friendliness and Engagement in Client Communication

We share how to increase countertop sales without extra spending. Discover why being friendly and engaged with clients makes all the difference.

Avatar of Max Kuchman
Max Kuchman
90
Thumbnail image for '2025 Kitchen Countertop Trends: Get Inspired and Create Your Dream Kitchen with Top Contractors from the National COCO Ranking'
Design Trends Homeowner Q&A

2025 Kitchen Countertop Trends: Get Inspired and Create Your Dream Kitchen with Top Contractors from the National COCO Ranking

All about 2025 countertop trends for the home. Find out how to combine style, convenience, and smart tech in your kitchen.

Avatar of Max Kuchman
Max Kuchman
72
Thumbnail image for 'Calacatta Macchia Vecchia: Jennifer Lopez’s Marble Countertop Choice – Price, Story, and Affordable Quartz Alternatives'
Design Trends Homeowner Q&A

Calacatta Macchia Vecchia: Jennifer Lopez’s Marble Countertop Choice – Price, Story, and Affordable Quartz Alternatives

Take a peek inside celebrity kitchens: find out how much Jennifer Lopez's countertop costs and discover affordable alternatives.

Avatar of Max Kuchman
Max Kuchman
84
Thumbnail image for 'Rethinking the Purpose of Our Blog Opened Doors to External Authors and Industry Experts: Week’s Project Updates'
Practice and Contractor Experience From the Inside: Countertops Contractors & The Stone Magazine

Rethinking the Purpose of Our Blog Opened Doors to External Authors and Industry Experts: Week’s Project Updates

We share the successes and challenges of the Countertops Contractors project and offer a behind-the-scenes look at what our team is working on.

Avatar of Max Kuchman
Max Kuchman
83
Thumbnail image for 'Average Cost of Countertops in Saint Paul, MN (Research 2024)'
Stone Countertop Prices and Installation Costs in the U.S. Analytics and Industry Trends

Average Cost of Countertops in Saint Paul, MN (Research 2024)

This is our pricing research on Carrara Moro and Calacatta Idillio countertops. Find out which companies took on our project and how much they quoted for it.

Avatar of Max Kuchman
Max Kuchman
76
Thumbnail image for 'Average Cost of Countertops in Gilbert, AZ (Research 2024)'
Stone Countertop Prices and Installation Costs in the U.S. Analytics and Industry Trends

Average Cost of Countertops in Gilbert, AZ (Research 2024)

This is our pricing research on Carrara Moro and Calacatta Idillio countertops. Find out which companies took on our project and how much they quoted for it.

Avatar of Max Kuchman
Max Kuchman
83
Thumbnail image for 'Average Cost of Countertops in Woodbridge, NJ (Research 2024)'
Stone Countertop Prices and Installation Costs in the U.S. Analytics and Industry Trends

Average Cost of Countertops in Woodbridge, NJ (Research 2024)

This is our pricing research on Carrara Moro and Calacatta Idillio countertops. Find out which companies took on our project and how much they quoted for it.

Avatar of Max Kuchman
Max Kuchman
78
Thumbnail image for 'Average Cost of Countertops in Edison, NJ (Research 2024)'
Stone Countertop Prices and Installation Costs in the U.S. Analytics and Industry Trends

Average Cost of Countertops in Edison, NJ (Research 2024)

This is our pricing research on Carrara Moro and Calacatta Idillio countertops. Find out which companies took on our project and how much they quoted for it.

Avatar of Max Kuchman
Max Kuchman
75