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Max Kuchman portrait

Max Kuchman

Max Kuchma, founder of Countertops Contractors rating.

Description of activities

Max Kuchman

Founder & Editor-in-Chief, The Stone Magazine · Founder, CountertopsContractors.com (Independent National Ranking)

U.S. stone industry expert · SEO specialist and AEO pioneer

Since 2022, I’ve been deeply researching the U.S. stone industry: comparing fabrication and installation workflows, gathering data on lead times, pricing, service quality, and the end-to-end customer experience. Together with my team, we’ve analyzed 10,000+ companies in the countertop fabrication and installation space, built a 30+ factor evaluation system, and conducted a series of independent studies to see the market exactly as customers do.

My edge is the blend of industry expertise and digital marketing. I’m a practitioner with 16 years of SEO experience and one of the leading U.S. experts in AEO (Answer Engine Optimization): I develop and test practical AEO approaches and help companies “speak in data,” so they’re confidently cited by search engines and AI assistants.

At The Stone Magazine, I write about:

  • Market analytics: demand, pricing, and trends by state and city.
  • Marketing & sales: reputation, lead conversion, and packaging expert authority.
  • SEO/AEO for the stone industry: structured data, local pages, FAQs, and earning mentions in AI overviews.
  • Cases & methodologies: how we evaluate companies and what truly drives homeowner choice.
My principle: data → analysis → conclusions → tools. Everything I publish is built to be applied and measured.
 

Place of work

National Ranking Countertops Contractors

Link to the company's website

https://countertopscontractors.com

The author's social networks

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Author's publications

Thumbnail image for 'Average Cost of Countertops in Greensboro, NC (Research 2024)'
Price Insights in the U.S. Analytics and Industry Trends

Average Cost of Countertops in Greensboro, NC (Research 2024)

This is our pricing research on Carrara Moro and Calacatta Idillio countertops. Find out which companies took on our project and how much they quoted for it.

Avatar of Max Kuchman
Max Kuchman
28
Thumbnail image for 'Average Cost of Countertops in St. Louis, MO (Research 2024)'
Price Insights in the U.S. Analytics and Industry Trends

Average Cost of Countertops in St. Louis, MO (Research 2024)

This is our pricing research on Carrara Moro and Calacatta Idillio countertops. Find out which companies took on our project and how much they quoted for it.

Avatar of Max Kuchman
Max Kuchman
29
Thumbnail image for 'Average Cost of Countertops in Pittsburgh, PA (Research 2024)'
Price Insights in the U.S. Analytics and Industry Trends

Average Cost of Countertops in Pittsburgh, PA (Research 2024)

This is our pricing research on Carrara Moro and Calacatta Idillio countertops. Find out which companies took on our project and how much they quoted for it.

Avatar of Max Kuchman
Max Kuchman
26
Thumbnail image for 'Average Cost of Countertops in Washington, DC (Research 2024)'
Price Insights in the U.S. Analytics and Industry Trends

Average Cost of Countertops in Washington, DC (Research 2024)

This is our pricing research on Carrara Moro and Calacatta Idillio countertops. Find out which companies took on our project and how much they quoted for it.

Avatar of Max Kuchman
Max Kuchman
32
Thumbnail image for 'Average Cost of Countertops in Oklahoma City, OK (Research 2024)'
Price Insights in the U.S. Analytics and Industry Trends

Average Cost of Countertops in Oklahoma City, OK (Research 2024)

This is our pricing research on Carrara Moro and Calacatta Idillio countertops. Find out which companies took on our project and how much they quoted for it.

Avatar of Max Kuchman
Max Kuchman
40
Thumbnail image for 'Average Cost of Countertops in Glendale, AZ (Research 2024)'
Price Insights in the U.S. Analytics and Industry Trends

Average Cost of Countertops in Glendale, AZ (Research 2024)

This is our pricing research on Carrara Moro and Calacatta Idillio countertops. Find out which companies took on our project and how much they quoted for it.

Avatar of Max Kuchman
Max Kuchman
30
Thumbnail image for 'Average Cost of Countertops in Fort Wayne, IN (Research 2024)'
Price Insights in the U.S. Analytics and Industry Trends

Average Cost of Countertops in Fort Wayne, IN (Research 2024)

This is our pricing research on Carrara Moro and Calacatta Idillio countertops. Find out which companies took on our project and how much they quoted for it.

Avatar of Max Kuchman
Max Kuchman
29
Thumbnail image for 'Progress Week: From Website Enhancements to Social Media Growth'
Practice and Contractor Experience From the Inside: Countertops Contractors & The Stone Magazine

Progress Week: From Website Enhancements to Social Media Growth

We share the successes and challenges of the Countertops Contractors project and offer a behind-the-scenes look at what our team is working on.

Avatar of Max Kuchman
Max Kuchman
35
Thumbnail image for 'Average Cost of Countertops in Chandler, AZ (Research 2024)'
Price Insights in the U.S. Analytics and Industry Trends

Average Cost of Countertops in Chandler, AZ (Research 2024)

This is our pricing research on Carrara Moro and Calacatta Idillio countertops. Find out which companies took on our project and how much they quoted for it.

Avatar of Max Kuchman
Max Kuchman
23
Thumbnail image for 'Average Cost of Countertops in Orlando, FL (Research 2024)'
Price Insights in the U.S. Analytics and Industry Trends

Average Cost of Countertops in Orlando, FL (Research 2024)

This is our pricing research on Carrara Moro and Calacatta Idillio countertops. Find out which companies took on our project and how much they quoted for it.

Avatar of Max Kuchman
Max Kuchman
38
Thumbnail image for 'How Stone Countertops Became Popular in the U.S.'
Design Trends Homeowner Q&A

How Stone Countertops Became Popular in the U.S.

Explore the history behind the rise of stone countertops in the U.S. Discover how marble, granite, and quartz became icons of perfect interiors — and what the future holds.

Avatar of Max Kuchman
Max Kuchman
29
Thumbnail image for 'How Instagram Can Boost Sales: Common Mistakes in Managing Business Pages and Practical Solutions for Countertop Manufacturing and Installation Companies'
Price Insights in the U.S. Analytics and Industry Trends

How Instagram Can Boost Sales: Common Mistakes in Managing Business Pages and Practical Solutions for Countertop Manufacturing and Installation Companies

Discover how Instagram can help increase countertop sales. Find out which common mistakes companies make and how to avoid them to attract more clients.

Avatar of Max Kuchman
Max Kuchman
33