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Max Kuchman portrait

Max Kuchman

Max Kuchma, founder of Countertops Contractors rating.

Description of activities

Max Kuchman

Founder & Editor-in-Chief, The Stone Magazine · Founder, CountertopsContractors.com (Independent National Ranking)

U.S. stone industry expert · SEO specialist and AEO pioneer

Since 2022, I’ve been deeply researching the U.S. stone industry: comparing fabrication and installation workflows, gathering data on lead times, pricing, service quality, and the end-to-end customer experience. Together with my team, we’ve analyzed 10,000+ companies in the countertop fabrication and installation space, built a 30+ factor evaluation system, and conducted a series of independent studies to see the market exactly as customers do.

My edge is the blend of industry expertise and digital marketing. I’m a practitioner with 16 years of SEO experience and one of the leading U.S. experts in AEO (Answer Engine Optimization): I develop and test practical AEO approaches and help companies “speak in data,” so they’re confidently cited by search engines and AI assistants.

At The Stone Magazine, I write about:

  • Market analytics: demand, pricing, and trends by state and city.
  • Marketing & sales: reputation, lead conversion, and packaging expert authority.
  • SEO/AEO for the stone industry: structured data, local pages, FAQs, and earning mentions in AI overviews.
  • Cases & methodologies: how we evaluate companies and what truly drives homeowner choice.
My principle: data → analysis → conclusions → tools. Everything I publish is built to be applied and measured.
 

Place of work

National Ranking Countertops Contractors

Link to the company's website

https://countertopscontractors.com

The author's social networks

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Author's publications

Thumbnail image for 'Average Cost of Countertops in Des Moines, IA (Research 2025)'
Price Insights in the U.S. Analytics and Industry Trends

Average Cost of Countertops in Des Moines, IA (Research 2025)

This is our pricing research on Carrara Moro and Calacatta Idillio countertops. Find out which companies took on our project and how much they quoted for it.

Avatar of Max Kuchman
Max Kuchman
28
Thumbnail image for 'Average Cost of Countertops in Garland, TX (Research 2025)'
Price Insights in the U.S. Analytics and Industry Trends

Average Cost of Countertops in Garland, TX (Research 2025)

This is our pricing research on Carrara Moro and Calacatta Idillio countertops. Find out which companies took on our project and how much they quoted for it.

Avatar of Max Kuchman
Max Kuchman
23
Thumbnail image for 'Average Cost of Countertops in Huntsville, AL (Research 2025)'
Price Insights in the U.S. Analytics and Industry Trends

Average Cost of Countertops in Huntsville, AL (Research 2025)

This is our pricing research on Carrara Moro and Calacatta Idillio countertops. Find out which companies took on our project and how much they quoted for it.

Avatar of Max Kuchman
Max Kuchman
22
Thumbnail image for 'Average Cost of Countertops in Chesapeake, VA (Research 2025)'
Price Insights in the U.S. Analytics and Industry Trends

Average Cost of Countertops in Chesapeake, VA (Research 2025)

This is our pricing research on Carrara Moro and Calacatta Idillio countertops. Find out which companies took on our project and how much they quoted for it.

Avatar of Max Kuchman
Max Kuchman
25
Thumbnail image for 'Average Cost of Countertops in Fort Worth, TX (Research 2025)'
Price Insights in the U.S. Analytics and Industry Trends

Average Cost of Countertops in Fort Worth, TX (Research 2025)

This is our pricing research on Carrara Moro and Calacatta Idillio countertops. Find out which companies took on our project and how much they quoted for it.

Avatar of Max Kuchman
Max Kuchman
27
Thumbnail image for 'Average Cost of Countertops in Irving, TX (Research 2025)'
Price Insights in the U.S. Analytics and Industry Trends

Average Cost of Countertops in Irving, TX (Research 2025)

This is our pricing research on Carrara Moro and Calacatta Idillio countertops. Find out which companies took on our project and how much they quoted for it.

Avatar of Max Kuchman
Max Kuchman
24
Thumbnail image for 'Average Cost of Countertops in Tacoma, WA (Research 2025)'
Price Insights in the U.S. Analytics and Industry Trends

Average Cost of Countertops in Tacoma, WA (Research 2025)

This is our pricing research on Carrara Moro and Calacatta Idillio countertops. Find out which companies took on our project and how much they quoted for it.

Avatar of Max Kuchman
Max Kuchman
26
Thumbnail image for 'Kitchen Countertop Options: A Comprehensive Guide'
Design Trends Homeowner Q&A

Kitchen Countertop Options: A Comprehensive Guide

We break down the pros and cons of the most popular kitchen countertop materials — from granite and quartzite to wood and stainless steel.

Avatar of Max Kuchman
Max Kuchman
25
Thumbnail image for 'Natural Stone Mining in the U.S.: Granite, Marble, and Quartzite – A Journey Through the Centuries'
Design Trends Homeowner Q&A

Natural Stone Mining in the U.S.: Granite, Marble, and Quartzite – A Journey Through the Centuries

We explore the history of natural stone mining in the U.S. Learn where the largest deposits are and how extraction methods have changed over time.

Avatar of Max Kuchman
Max Kuchman
35
Thumbnail image for 'Painting Your Countertops: Budget-Friendly Makeover'
DIY Projects

Painting Your Countertops: Budget-Friendly Makeover

We break down the pros and cons of painting your countertop: which materials work, how to prep the surface, and what techniques ensure lasting results.

Avatar of Max Kuchman
Max Kuchman
29
Thumbnail image for 'Granite vs. Quartz Countertops: Cost, Durability, and Style'
Design Trends Homeowner Q&A

Granite vs. Quartz Countertops: Cost, Durability, and Style

We help you choose the most practical, durable, and cost-effective stone for your kitchen countertop. We compare quartz and granite so you can make a confident, informed decision.

Avatar of Max Kuchman
Max Kuchman
23
Thumbnail image for 'Do specialty products protect marble and granite countertops from dirt or not?'
Homeowner Q&A

Do specialty products protect marble and granite countertops from dirt or not?

Which products actually work for cleaning marble and granite countertops? We explain what really protects the stone and keeps it looking great for years.

Avatar of Max Kuchman
Max Kuchman
23