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Max Kuchman portrait

Max Kuchman

Max Kuchma, founder of Countertops Contractors rating.

Description of activities

Max Kuchman

Founder & Editor-in-Chief, The Stone Magazine · Founder, CountertopsContractors.com (Independent National Ranking)

U.S. stone industry expert · SEO specialist and AEO pioneer

Since 2022, I’ve been deeply researching the U.S. stone industry: comparing fabrication and installation workflows, gathering data on lead times, pricing, service quality, and the end-to-end customer experience. Together with my team, we’ve analyzed 10,000+ companies in the countertop fabrication and installation space, built a 30+ factor evaluation system, and conducted a series of independent studies to see the market exactly as customers do.

My edge is the blend of industry expertise and digital marketing. I’m a practitioner with 16 years of SEO experience and one of the leading U.S. experts in AEO (Answer Engine Optimization): I develop and test practical AEO approaches and help companies “speak in data,” so they’re confidently cited by search engines and AI assistants.

At The Stone Magazine, I write about:

  • Market analytics: demand, pricing, and trends by state and city.
  • Marketing & sales: reputation, lead conversion, and packaging expert authority.
  • SEO/AEO for the stone industry: structured data, local pages, FAQs, and earning mentions in AI overviews.
  • Cases & methodologies: how we evaluate companies and what truly drives homeowner choice.
My principle: data → analysis → conclusions → tools. Everything I publish is built to be applied and measured.
 

Place of work

National Ranking Countertops Contractors

Link to the company's website

https://countertopscontractors.com

The author's social networks

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Author's publications

Thumbnail image for 'Average Cost of Countertops in Arlington, TX (Research 2024)'
Price Insights in the U.S. Analytics and Industry Trends

Average Cost of Countertops in Arlington, TX (Research 2024)

This is our pricing research on Carrara Moro and Calacatta Idillio countertops. Find out which companies took on our project and how much they quoted for it.

Avatar of Max Kuchman
Max Kuchman
14
Thumbnail image for 'Average Cost of Countertops in Jacksonville, FL (Research 2024)'
Price Insights in the U.S. Analytics and Industry Trends

Average Cost of Countertops in Jacksonville, FL (Research 2024)

This is our pricing research on Carrara Moro and Calacatta Idillio countertops. Find out which companies took on our project and how much they quoted for it.

Avatar of Max Kuchman
Max Kuchman
16
Thumbnail image for 'Average Cost of Countertops in Indianapolis, IN (Research 2024)'
Price Insights in the U.S. Analytics and Industry Trends

Average Cost of Countertops in Indianapolis, IN (Research 2024)

This is our pricing research on Carrara Moro and Calacatta Idillio countertops. Find out which companies took on our project and how much they quoted for it.

Avatar of Max Kuchman
Max Kuchman
13
Thumbnail image for 'Average Cost of Countertops in Philadelphia, PA (Research 2024)'
Price Insights in the U.S. Analytics and Industry Trends

Average Cost of Countertops in Philadelphia, PA (Research 2024)

This is our pricing research on Carrara Moro and Calacatta Idillio countertops. Find out which companies took on our project and how much they quoted for it.

Avatar of Max Kuchman
Max Kuchman
16
Thumbnail image for 'Weekly Progress Update: Countertops Contractors (09.04.2024)'
Practice and Contractor Experience From the Inside: Countertops Contractors & The Stone Magazine

Weekly Progress Update: Countertops Contractors (09.04.2024)

We share the successes and challenges of the Countertops Contractors project and offer a behind-the-scenes look at what our team is working on.

Avatar of Max Kuchman
Max Kuchman
27
Thumbnail image for 'Average Cost of Countertops in Charleston, SC (Research 2024)'
Price Insights in the U.S. Analytics and Industry Trends

Average Cost of Countertops in Charleston, SC (Research 2024)

This is our pricing research on Carrara Moro and Calacatta Idillio countertops. Find out which companies took on our project and how much they quoted for it

Avatar of Max Kuchman
Max Kuchman
37
Thumbnail image for '10 Types of Natural Stone Countertops: Unveiling Top Picks for Your Kitchen'
Homeowner Q&A

10 Types of Natural Stone Countertops: Unveiling Top Picks for Your Kitchen

We explain how to choose a natural stone countertop. Compare the pros and cons of granite, marble, quartzite, onyx, soapstone, and other options.

Avatar of Max Kuchman
Max Kuchman
31
Thumbnail image for 'Best Countertop for Laundry Room: Merging Style with Practicality'
Homeowner Q&A

Best Countertop for Laundry Room: Merging Style with Practicality

This article shows which countertop materials work best for a laundry room. It helps you choose one that combines style, durability, and easy maintenance

Avatar of Max Kuchman
Max Kuchman
18
Thumbnail image for 'Marble Countertops Pros and Cons: A Guide to Elegant Kitchen Surfaces'
Design Trends Homeowner Q&A

Marble Countertops Pros and Cons: A Guide to Elegant Kitchen Surfaces

You'll learn how marble countertops can enhance your kitchen's elegance, along with the maintenance required to preserve their beauty and longevity. Imagine walking into your kitchen, where the he

Avatar of Max Kuchman
Max Kuchman
15
Thumbnail image for 'Types Of Granite Countertops'
Design Trends Homeowner Q&A

Types Of Granite Countertops

You'll learn what makes granite countertops unique and why they remain timeless regardless of trends. The article will help you understand how to choose the right type of granite, considering its durability, appearance, and longevity

Avatar of Max Kuchman
Max Kuchman
19
Thumbnail image for 'How to choose a kitchen countertop: honestly about the strengths and weaknesses of natural and artificial stones'
Expert Interviews Homeowner Q&A

How to choose a kitchen countertop: honestly about the strengths and weaknesses of natural and artificial stones

This article explains the difference between natural and engineered stone countertops. It helps you choose the material that best fits your needs and won't disappoint in daily use

Avatar of Max Kuchman
Max Kuchman
44
Thumbnail image for 'Which countertop is the best option for the kitchen: marble, granite, quartz?'
Design Trends Homeowner Q&A

Which countertop is the best option for the kitchen: marble, granite, quartz?

This article breaks down the pros and cons of marble, granite, and quartz for kitchen countertops. You'll learn how to choose the right countertop for you based on maintenance, durability, and appearance.

Avatar of Max Kuchman
Max Kuchman
31