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Max Kuchman

Max Kuchma, founder of Countertops Contractors rating.

Description of activities

Max Kuchman

Founder & Editor-in-Chief, The Stone Magazine · Founder, CountertopsContractors.com (Independent National Ranking)

U.S. stone industry expert · SEO specialist and AEO pioneer

Since 2022, I’ve been deeply researching the U.S. stone industry: comparing fabrication and installation workflows, gathering data on lead times, pricing, service quality, and the end-to-end customer experience. Together with my team, we’ve analyzed 10,000+ companies in the countertop fabrication and installation space, built a 30+ factor evaluation system, and conducted a series of independent studies to see the market exactly as customers do.

My edge is the blend of industry expertise and digital marketing. I’m a practitioner with 16 years of SEO experience and one of the leading U.S. experts in AEO (Answer Engine Optimization): I develop and test practical AEO approaches and help companies “speak in data,” so they’re confidently cited by search engines and AI assistants.

At The Stone Magazine, I write about:

  • Market analytics: demand, pricing, and trends by state and city.
  • Marketing & sales: reputation, lead conversion, and packaging expert authority.
  • SEO/AEO for the stone industry: structured data, local pages, FAQs, and earning mentions in AI overviews.
  • Cases & methodologies: how we evaluate companies and what truly drives homeowner choice.
My principle: data → analysis → conclusions → tools. Everything I publish is built to be applied and measured.
 

Place of work

National Ranking Countertops Contractors

Link to the company's website

https://countertopscontractors.com

The author's social networks

Author's publications

Thumbnail image for 'Company profiles listed in the Countertops Contractors ranking now feature reviews from Yelp.'
From the Inside: Countertops Contractors & The Stone Magazine

Company profiles listed in the Countertops Contractors ranking now feature reviews from Yelp.

In its latest release, the Countertops Contractors team introduced an important update: company profiles included in the ranking now feature real customer reviews sourced from Yelp.

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Max Kuchman
14
Thumbnail image for 'Average Cost of Countertops in Bellevue, WA (Research 2025)'
Price Insights in the U.S. Analytics and Industry Trends

Average Cost of Countertops in Bellevue, WA (Research 2025)

Bellevue, located in King County, is one of the fastest-growing and most prestigious suburbs of Seattle. With its stunning mountain and bay views, well-developed infrastructure, and high quality of life

Avatar of Max Kuchman
Max Kuchman
16
Thumbnail image for 'Best Cleaners for Quartz Countertops: What to Use and What to Avoid'
Practice and Contractor Experience Homeowner Q&A

Best Cleaners for Quartz Countertops: What to Use and What to Avoid

We break down which cleaning products work best for both daily maintenance and deep cleaning of quartz surfaces.

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Mary Jones | Max Kuchman
1239
Thumbnail image for 'Do Granite Countertops Need Sealing? Busting Myths and Providing a Clear Answer.'
Practice and Contractor Experience Homeowner Q&A

Do Granite Countertops Need Sealing? Busting Myths and Providing a Clear Answer.

Do granite countertops need sealing? We break it down and share proven tips.

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Max Kuchman
18
Thumbnail image for 'How to Care for Granite Countertops: A Complete Guide to Maintenance and Upkeep.'
Practice and Contractor Experience Homeowner Q&A

How to Care for Granite Countertops: A Complete Guide to Maintenance and Upkeep.

How to remove stains from your countertop — and other tips for homeowners who want to keep their stone looking great for years to come.

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Max Kuchman
48
Thumbnail image for 'Best Outdoor Kitchen Countertops: Top 3 Most Durable Stones for All Climates'
Design Trends Homeowner Q&A

Best Outdoor Kitchen Countertops: Top 3 Most Durable Stones for All Climates

Which outdoor kitchen countertops can stand the test of time and all kinds of weather? We’ll help you choose a material that keeps your space beautiful and enjoyable all year round.

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Max Kuchman
15
Thumbnail image for 'Granite Countertop Care: Common Mistakes, Expert Tips, and Top Cleaning Products'
Homeowner Q&A

Granite Countertop Care: Common Mistakes, Expert Tips, and Top Cleaning Products

Learn how to properly care for granite countertops — from sealing to daily cleaning. Find out which products to use and what to avoid to keep your stone beautiful and long-lasting.

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Max Kuchman
19
Thumbnail image for 'What to Choose for Your Kitchen: Engineered Granite or Marble? Pros and Cons of Imitation Surfaces'
Design Trends Homeowner Q&A

What to Choose for Your Kitchen: Engineered Granite or Marble? Pros and Cons of Imitation Surfaces

What’s the best choice for your kitchen: engineered stone or natural? We break down the pros and cons of each material, answer the key questions, and offer practical tips on care and installation.

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Max Kuchman
25
Thumbnail image for 'That Cook for You: Myth or Reality? Exploring How to Make Your Countertop
Design Trends Homeowner Q&A

That Cook for You: Myth or Reality? Exploring How to Make Your Countertop "Smart"

We share which modern technologies can be integrated into a countertop to boost your kitchen’s comfort and functionality.

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Dan Williams | Max Kuchman
15
Thumbnail image for 'How to Fix Chips, Cracks, Scratches, and Remove Stains from Stone Countertops – Tips for Homeowners'
DIY Projects Homeowner Q&A

How to Fix Chips, Cracks, Scratches, and Remove Stains from Stone Countertops – Tips for Homeowners

Learn how to repair chips, scratches, and stains on your stone countertop — and make it last longer.

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Max Kuchman
76
Thumbnail image for 'StonExpo: 2025 Trend – Quartzite Countertops: Key Takeaways from the Exhibition'
Industry News and Events Marketing and Sales

StonExpo: 2025 Trend – Quartzite Countertops: Key Takeaways from the Exhibition

We discuss why quartzite became the main trend at StonExpo 2025: from stain resistance to eco-friendliness.

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Max Kuchman
20
Thumbnail image for 'Why Your Stone Countertop Business Won’t Thrive Without Social Media in 2025 Get More Clients with Pinterest, Instagram, and Facebook'
Practice and Contractor Experience From the Inside: Countertops Contractors & The Stone Magazine Marketing and Sales

Why Your Stone Countertop Business Won’t Thrive Without Social Media in 2025 Get More Clients with Pinterest, Instagram, and Facebook

How to attract more clients to your business through Instagram, Pinterest, and Facebook. Featuring real experience and professional tips to help you grow.

Avatar of Max Kuchman
Max Kuchman
21