11 22 2024 10:22
reading time: 5 min
Hello to all my loyal readers and everyone interested in the countertop industry! It’s time for another weekly update, and wow, what a busy week it’s been! While we’ve hit a few delays, there’s no need to worry. Why? Because our team is working tirelessly to deliver not just good results, but something truly exceptional.
We’re deliberately taking our time with the website launch to ensure that every feature works flawlessly. At this stage, it’s the small details that matter most — the ones that transform a good project into a standout one. Every team member has gone above and beyond, contributing fully to development, design, content, and analysis. Let’s take a closer look at what we’ve achieved this week. You’ll be amazed at how close we are to presenting something extraordinary!
Our development team has had an incredibly productive week. Through teamwork and expertise, we tackled a range of key issues, fixed bugs, and added functionality, laying a strong foundation for future updates. Let me share some of the highlights:
This impressive progress within just one week highlights the dedication and skill of the team. I couldn’t be prouder!
This week, our designer concentrated on polishing earlier work, emphasizing quality and precision. While it may feel like the project is nearing completion, those final touches often demand the most time and effort.
Key accomplishments included updating contractor and listing pages and creating adaptive designs for all devices, from desktops to mobile phones and tablets. Despite significant progress, we’ve decided to delay the site launch. Why? Because quality is our top priority. Rushing a release could compromise the final product, and we want every detail to be flawless.
Looking ahead, more work remains on new pages, but we’re confident the end result will exceed expectations. The new site will be as visually stunning as it is user-friendly.
Exciting news: our social media platforms are thriving! Pinterest views have soared to 11.7k, and we’re likely already past 12k — maybe even 13k. I’m incredibly proud of Vikki and Anastasia for their creativity and professionalism. Their efforts are making a real difference!
Currently, Vikki is focusing on holiday-themed content, showcasing how countertops and bathrooms can be decorated for the season. From natural stone to festive accents, the ideas are cozy, stylish, and perfect for inspiring holiday joy.
On Instagram, engagement is booming! Contractors are reaching out to learn more about our project and how they can be featured. This interest reaffirms the impact of our ideas in the professional community.
Additionally, we’ve received more co-author confirmations and positive feedback, proving that our content strategy is resonating. I’m confident that even greater success lies ahead!
This week, our analyst Anne accomplished an enormous task, ensuring our database is accurate and valuable for the entire team. With 2,524 companies in our database, every record has been manually verified!
A standout achievement was the efforts of mystery shoppers Maya and Valeria, who contacted every contractor on our list. Their dedication has advanced our data quality significantly, forming the foundation for ratings, articles, and social media content.
Thanks to Anne and the team, our database is now stronger than ever.
Our copywriter Alice finished a long-awaited article on the importance of first impressions during customer interactions. Drawing from conversations with mystery shoppers Maya and Valeria, the article incorporates real-world insights and examples. You can find this thoughtful and practical piece on Substack — don’t forget to read it to the end for a special bonus!
Alice also supported our SMM team with creative input and helped draft an article on Instagram’s value for countertop businesses. Though still in progress, this piece promises to be a valuable resource for professionals looking to enhance their online presence.
While we’ve adjusted our content plan slightly to focus on quality over quantity, the extra time is well worth it. Every piece we produce aims to deliver maximum value to our readers.
The journey to perfection demands time and effort, and our team understands the importance of delivering a product that truly stands out. This week, we’ve made significant progress, refining countless details, enhancing our database, finalizing essential design elements, and preparing inspiring social media content.
Thank you for your patience and support. We’re confident the final result will exceed expectations. Stay tuned — the best is yet to come!
